23 Nov 2011 | No Comments | posted by Coldfire Promotions | in Blog Post, Miscellaneous
In case you have not yet heard, the wonderful, amazing, useful and last but not least… free tool every website needs is being updated! The “Google Analytics Team” sent out an e-mail the other day to all Google Analytics users that they will be introducing a new and improved version (v5) of Google Analytics soon. The features to be introduced in the update include: Google Analytics Real-Time Reporting, Multi-Channel Funnels, Mobile Reporting, Flow Visualization, and even Automated Report E-mail Scheduler. Let’s take a brief look at each of these features and how our Google Analytics experience can be improved as marketers and business owners. Read more..
17 Oct 2010 | No Comments | posted by Coldfire Promotions | in Blog Post, Product Spotlight, Slider
With the recent introduction of our brand new web design services, I wanted to give you some reasons why you need a website, or why you may want to consider rebranding your current one! While there are hundreds of reasons why your business needs a website, I’m going to hit on the most important ones. But keep in mind, just because you have a website doesn’t mean it’s working. Everything from aesthetics to traffic analytics to meta tags are important features each business should utilize. How much importance do you place on your brick and mortar store front? Just as much, if not more, should be directed into your website as well. Think of your website as your “virtual store front.” You may have hundreds of people visiting your website on a daily basis for every one person that enters your store. Keep reading to get a better understanding of why a quality website is so vital to your business:
1. You’re always open! While you might only be able to host customers at your business from 8-5, five days a week, a website allows you to be open 24/7! Whether you’re providing information about your business, giving them access to tools pertinent to their needs, or even allowing them to order your products from the e-commerce section of your website, you’re always open!
2. Small businesses + website = higher revenue! According to the Small Business Administration (SBA), small businesses that have a website are averaging $1.07 million in sales PER YEAR more than small businesses not online! If that doesn’t convince you, I don’t know what will!
3. Improve your brand image. While you may be making a significant impact on your corporate image via other marketing mediums, you are missing out on another huge opportunity! With a professionally designed website, you can instill customer confidence and improve your brand image!
4. Obtain more customers! Another fact from the SBA: “50% of Internet sales are from new customers.” Nothing says market share like a website!
5. A website is an insanely inexpensive form of advertising! While you may spend thousands of dollars every month on direct mail marketing, flyers, social media marketing and other forms of advertising, the cost to start and maintain a website are relatively low! While it may cost a few thousand dollars to get a website designed, the yearly costs can be as little as $100! However, don’t forget to continually update your website with useful information on a monthly, if not weekly basis!
6. Time is money. We’ve all heard the saying before, “time is money!” But are you taking advantage of your time? Websites are specifically designed to save you time! By hiring a web designer, you will spend very little time keeping your customers up to date on industry news, business specials, and upcoming events!
7. You customers are trying to find you! Whether your business only provides services to a local market, or it provides products on a global basis, an effective website will give you a worldwide presence! Don’t believe me? We had someone contact us from Indonesia last month!
I’ll leave you with a quote from Entrepreneur magazine, “Yes, if you have a business, you should have a website. Period. No question. Without a doubt.” Need a price quote on a website? Download our web design quote form from our web site at: http://coldfirepromotions.com/webdesign or e-mail us for more info at sales@coldfirepromotions.com!
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