Creative meets Innovative

»Home»

5 Reasons Why: You Need a Graphic Designer

17 Oct 2010 | 1 Comment | posted by Coldfire Promotions | in Blog Post, Miscellaneous, Slider

Thinking about creating a new brochure for your business? Maybe you want to update your business cards or letterhead? Don’t waste time and money by doing it yourself, hire a professional! Here are 5 reasons why you need a graphic designer.

1. A graphic designer saves you time and money! You are a professional. You know how to do your job, and you do it well. However, creativity and design may not be your area of expertise. That’s where a graphic designer comes in! Creativity IS their area of expertise. Not only will they be able to do the job in a much shorter time than you normally could, but they will get the job done right! In the long run this will inevitably save you money. Another plus: your brochures, website and catalogs won’t look dated after only a few months!

2. They help you stand out from the competition. Part of being a successful business is being able to differentiate yourself from the competition. Some businesses do it through prices, other through service, but what about your brand image? Every day we are barraged with thousands of advertisements, but how many do we actually remember? A graphic designer can really help you stand out from average Joe next door.

3. Improves your image. Maybe you’ve never worked with a graphic designer before? Maybe your business cards were printed at home with Microsoft Publisher? Maybe the last time you updated your letterhead was 1995? (Hopefully not…) If any of these things may be true, it’s time to work with a graphic designer! Not only can you refresh your brand image (think Pepsi), but you can keep up with technology and actually make it look like you know what you’re doing!

4. They help you take an objective look! Most people are too close to their business to really be able to take an objective look on things. When you hire a graphic designer, you are hiring someone that has seen and worked with numerous other businesses and can design your materials to help maximize results. You know what they say, “two heads are better than one!”

5. Graphic designers are on top of technology! First of all, let me add in a disclaimer here and remind you that unfortunately not all graphic designers keep up with the times. However, the folks here at Coldfire Promotions are always updating and expanding to provide the most creative and innovative products to their clients. In any case, a quality graphic designer will have the newest software. While you may have a copy of Adobe Photoshop from Creative Suite 3 lying around, some of us are using Adobe CS5! By utilizing these tools, a designer will be able to provide a product more efficiently with a higher quality.

Product Spotlight: Web Design

17 Oct 2010 | No Comments | posted by Coldfire Promotions | in Blog Post, Product Spotlight, Slider

With the recent introduction of our brand new web design services, I wanted to give you some reasons why you need a website, or why you may want to consider rebranding your current one! While there are hundreds of reasons why your business needs a website, I’m going to hit on the most important ones. But keep in mind, just because you have a website doesn’t mean it’s working. Everything from aesthetics to traffic analytics to meta tags are important features each business should utilize. How much importance do you place on your brick and mortar store front? Just as much, if not more, should be directed into your website as well. Think of your website as your “virtual store front.” You may have hundreds of people visiting your website on a daily basis for every one person that enters your store. Keep reading to get a better understanding of why a quality website is so vital to your business:

1. You’re always open! While you might only be able to host customers at your business from 8-5, five days a week, a website allows you to be open 24/7! Whether you’re providing information about your business, giving them access to tools pertinent to their needs, or even allowing them to order your products from the e-commerce section of your website, you’re always open!

2. Small businesses + website = higher revenue! According to the Small Business Administration (SBA), small businesses that have a website are averaging $1.07 million in sales PER YEAR more than small businesses not online! If that doesn’t convince you, I don’t know what will!

3. Improve your brand image. While you may be making a significant impact on your corporate image via other marketing mediums, you are missing out on another huge opportunity! With a professionally designed website, you can instill customer confidence and improve your brand image!

4. Obtain more customers! Another fact from the SBA: “50% of Internet sales are from new customers.” Nothing says market share like a website!

5. A website is an insanely inexpensive form of advertising! While you may spend thousands of dollars every month on direct mail marketing, flyers, social media marketing and other forms of advertising, the cost to start and maintain a website are relatively low! While it may cost a few thousand dollars to get a website designed, the yearly costs can be as little as $100! However, don’t forget to continually update your website with useful information on a monthly, if not weekly basis!

6. Time is money. We’ve all heard the saying before, “time is money!” But are you taking advantage of your time? Websites are specifically designed to save you time! By hiring a web designer, you will spend very little time keeping your customers up to date on industry news, business specials, and upcoming events!

7. You customers are trying to find you! Whether your business only provides services to a local market, or it provides products on a global basis, an effective website will give you a worldwide presence! Don’t believe me? We had someone contact us from Indonesia last month!

I’ll leave you with a quote from Entrepreneur magazine, “Yes, if you have a business, you should have a website. Period. No question. Without a doubt.” Need a price quote on a website? Download our web design quote form from our web site at: http://coldfirepromotions.com/webdesign or e-mail us for more info at sales@coldfirepromotions.com!