Creative meets Innovative
“Scrappin’ for a Cause” Campaign
23 Aug 2011 | No Comments | posted by Coldfire Promotions | in Blog Post, Miscellaneous, Portfolio, Print Ad Campaigns, Product Spotlight, Projects
In cooperation with K/E Electric Supply, Coldfire Promotions launched a massive, 2-month effort to raise $20,000+ for the Michigan Breast Cancer Coalition in August, 2011.
The object of the campaign was to get the customers, vendors, and employees of K/E Electric all involved. Donations were not only accepted via cash or check, but, as the name implies, the collection of scrap wire was the biggest part of the donation proceeds. K/E placed a “scrap wire bin” at each of their four locations in the Metro Detroit Area, as well as a life-size standup cutout of their General Manager, John White. Why the standup, you ask? K/E (and John) promised to shave his head if the goal of $20,000 was met. Not only that, but if $25,000 was raised, he promised to shave his 40 year-old mustache, too! He hasn’t seen his upper lip since 1971! Read more..
ATV Promo Posters/Flyers (K/E Electric Supply)
18 Oct 2010 | No Comments | posted by Coldfire Promotions | in Portfolio
One of our largest clients, K/E Electric Supply, held a sweepstakes for an ATV this summer. To promote this event, they asked us to create some marketing materials for them. We decided some of the best ways to help promote this event while generating sales was through posters and flyers. We created four different, yet similar, designs which allowed a form of cohesiveness throughout the campaign. The flyers were not only placed at the counters of the four locations, they were also mailed to the list of customers each month for four consecutive months. The posters were hung around the counter area as well. There was also a “rules” poster that traveled with the ATV to each of the four branches.
Needless to say, it was a very successful promotion! An increase of sales was generated, and the winner was announced at a luncheon held at the K/E headquarters. Congratulations to Rob Schwab of Great Lakes Power & Lighting on winning the ATV!
Congrats to Rob Schwab!
Product Spotlight: Flyers
17 Oct 2010 | No Comments | posted by Coldfire Promotions | in Blog Post, Product Spotlight
Flyers are amongst the many marketing tools that are meant to be eye catching, yet still call for action on the consumers part. The best thing about flyers is their versatility. You can hang them on cork boards and light poles, you can hand them out at events or downtown, you can mail them with your monthly statements, and you can even post them online! Below are some of our suggestions to creating an effective and eye-catching flyer.
1. Limit the fonts! Too often do we see flyer designs that use 5, 6, sometimes even 7 fonts! Once you get past 2 or 3 fonts, the flyer design begins to scramble and the reader can hardly make any sense of it! Sometimes flyer handouts for clubs and music events will contain 3, maybe 4 fonts, but usually it works for that industry. However, if you want to keep your flyer professional looking, try sticking to 2 fonts. Use one for the header and sub-headers, and the other for the rest of the copy.
2. Color, color, color! Do not, I repeat, DO NOT waste your money on black and white or even one-color flyers. So many businesses make the mistake of purchasing neon colored copy paper and then copying their Microsoft Word-produced flyers onto it. It is worth the extra $0.05 per flyer to keep it from being tossed in the trash before you even get your company name across. Think about it like this: how mouthwatering is a black and gray fudge brownie sundae on neon orange paper? Not so much…
3. Pictures and graphics. While typographical posters have a lot of merit to them, “a picture is worth a thousand words.” It may be incredibly cliché but it will draw your readers in and keep their interest. ESPECIALLY if it’s of a fudge brownie sundae!
4. Call to action! As with every marketing medium, you must include a call to action. Whether it is a coupon, notice of a sale, or an invitation to an event, the point of any advertising is to create conversions. Sit down with a piece of paper and a pen and think about what you want the flyer to do. Think of 5 or 6 goals, and then narrow it down to 1. Make that the focus of the flyer!
5. Last but certainly not least, hire a professional! While printing some text on some textured stationary may look professional to some, a glossy, full-bleed design full of complimentary colors and stunning imagery will really grab the attention of your target market!
Hopefully you can take these 5 points and increase the efficiency of, and desire for, your next flyer. Need to promote an upcoming event or concert? Are you looking for a new avenue to attract potential clients? Need to inform your employees about changes in policies or other internal communications? Give Coldfire Promotions a call today and let us hook you up! The best part… printing costs for flyers, newsletters, AND brochures are all the same!
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