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Easily Design and Send Custom E-blasts with Canvas Designer

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[highlight]Quick and Easy[/highlight]

Everything you expect to work just does, automatically.

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[highlight]Stunning on Mobile[/highlight]

Responsive design so your email looks great everywhere.

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[highlight]Beautiful Content[/highlight]

Choose from flexible designs to create truly unique emails.

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As part of the ongoing development of our e-mail marketing platform, we’re excited to announce the new e-blast designer tool, Canvas. With this new feature, all e-mail marketing subscribers will be able to quickly and easily set up their very own custom e-blast themes. Check out this short (1:07) video from our developer:

[quote]With a range of beautifully designed templates to get you started and an infinite number of layout choices — the possibilities are endless.[/quote]

Styles, not templates

If you’ve created an email with other tools on the market, you’ve probably come across a library of hundreds, or even thousands of templates. Each of these templates might only have subtle differences like a different color scheme, or an extra column. That seems a bit backwards—overwhelm people with choice up front before they even add their content to the email.

Instead, we wanted Canvas to be flexible. It let’s you choose a style of email that matches your brand, and then give you the ability to customize how you lay out content as you add it. Your content should inform the design of your email, not the other way around. We’ve already got 10 completely different template styles available for you to use!

10 Custom Styles to Choose From
10 Custom Styles to Choose From

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Introducing layouts

Every single template has a range of unique layouts you can drop in depending on the type of content you’re adding. These layouts can be reordered and content can easily be dragged between them and will automatically update to suit the design for that layout. We’ll be adding more and more layouts to each template over time.

This approach means we can offer a smaller number of “templates”, but gives them almost endless flexibility based on the type of content you’re sending. No two emails from Canvas ever need to look like they came from the same template.

Canvas E-blast Designer Layouts
Canvas E-blast Designer Layouts

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One blue line to rule them all

Drag and drop is a tricky thing. It’s great because it lets you easily move your content around as you build your email. But if you have too much flexibility when it comes to positioning elements in an email, it becomes too easy to break the grid and end up with things out of alignment. It also becomes confusing when you move an element and it doesn’t appear exactly where you intended.

Our solution was the blue line. Pick something up, move it around your email and we’ll show you all the places you can drop it with a simple blue line. We’ll automatically resize it down to suit the new location, adjust the padding, font weights and every little detail so that no matter what changes you make, your email stays balanced and conforms to a precise grid. Here’s what it looks like in action:

Canvas Designer Drag and Drop Feature
Canvas Designer Drag and Drop Feature

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