Industry News Article
By writing timely content and quoting experts, media personalities, etc. we can leverage their massive social media network as they tend to link to those articles that point back to them. This also provides valuable feedback to search engines that favor content that gets shared across social media networks.
Word Count: 500+
With a heavy focus on search engine optimization through keyword usage, these articles typically target potential customers directly. While the content can sometimes be complex, it’s ability to drive organic search traffic can be invaluable for consistently generating passive leads.
Word Count: ~350
Long List/Complementary Post
Another excellent way of driving traffic is cross-promoting industry events, vendors, complementary organizations, and more in order to catch their attention and, again, leverage their network to our own advantage.
Word Count: ~250
Sometimes a quick and simple update for your customers is necessary, or maybe you want to publish an inspiring story about some recent news. Either way, these posts are great for continually adding content and driving traffic.
Word Count: 150-200
Social media posts may be similar cross-platform but will never be identical on the same platform.